Design Museum

We were taken on a site visit to the Design Museum London by Alice in the third week of our course. The museum offers insights into the world of design and how it has transformed with time. We went to see the permanent collection display. It displayed some really cool stuff, like the Valentin typewriter…

Techniques of design thinking

Coming to the techniques of design thinking, there were two that were very helpful in developing the product. Brainstorming and Bodystorming. Brainstorming is quite a common word and means to think of new ideas as a group. It was an essential tool in design thinking startup when we were thinking about new ideas for our…

Design Thinking

This module is designed in such a way that the students learn how to think creatively in business, develop a product/service and form a multidisciplinary business enterprise. In this module, we will run a real business. It means we will develop an innovative product/service and then sell it to the market. This is a whole…

Brights Ideas Entry

The time came to register for our Bright ideas entry. Till this stage we should have information about our product, how will it work, what problem will it solve, how are we going to market it, who are the competitors/alternatives and the elevator pitch. We were pretty confident from the starting, about how the ‘trusteam…

Inception of Asocial

So we Had to get started by forming teams. This was not just a team for a group work but we have to find cofounders for our startup businesses. We were required to make teams of four. Alice advised us to keep two cofounders from Mace(Managing in the creative economy) and two cofounders from IME(Innovation…