Last three months..

After three months of intense lectures, fun and interactive workshops and an exciting strategy game, the module ‘Managing the creative business’ ended this week. This post is about what I learned through three months and how much my thinking has changed during this time. It all started with the Business Models. ‘It describes the rationale…

New Venture Development

In the second week of ‘Managing a creative business’, we learned about how to develop a new business/startup. The lecture was about New Venture Development. We had some pretty interesting pre-reading to do. Firstly we had to read ‘The Lean Startup’ by Eric Ries. It was a very interesting and exciting book to read. It…

Strategising for the Business

In the week 4 of the module, we learned about Strategic Management. A strategy defines if the business will be successful or not. A good strategy can make the company rise above its competitors, a bad strategy can make a good product/service seem irrelevant. ‘A strategy is a framework for making decisions about how you will play…

Branding- The Added Value

This week we learnt about branding from Francesca Dall’Olma Riley, Professor of Brand Management and the Research Lead for the marketing group of the Strategy, Marketing and Innovation Department of Kingston Business School. According to Seth Godin(2009) A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision…

Intellectual Property Rights

This week we had the session on Intellectual Property by Naomi Korn, founder and managing director at Naomi Korn associates. The session started with the question of the day, which was, Who’s your hero/inspiration? I answered ‘Sriram Raghavan‘ who is an Indian movie director. He only makes movies in the genre of ‘Neo-Noir’ which are…